“Go see Santa. You said you wanted to see him, now GO!” The child screamed in fear. I held out my hand and showed her the mall coloring book, but nothing I could do or say would allay her fear. In frustration the grandmother said, “I give up. You’re just mean!”…. Trying to be a peacemaker, I said to the grandmother, “It’s common for a three-year-old to be terrified of Santa…..” The grandmother shot back, “She’s not afraid. She’s an evil witch.” Sarah Chana Dadcliffe, M. Ed., C. Psych. Assoc. said it best. “Whatever you say goes deep into their little subconscious minds. Deep, deep down, where it will haunt them for the rest of their lives.”